Bachelor of Business - Market Insights: Marketing, Advertising, Retailing, Sales major

Experience the interactive nature of the business degree at AUT. Collaborate with colleagues and access the latest technology to create innovative campaigns in our new MI:MARS major.

Marketing, advertising, retailing and sales don’t operate in isolation, on single platforms or in single marketplaces. Consumers and shoppers are interacting in completely new ways, and traditional models are being challenged. To be able to compete online, face to face, on the go and in an omni-channel environment, tomorrow’s graduates need an understanding of all of these closely related fields.

More information about the Bachelor of Business

Overview

This major covers marketing, advertising, retailing and sales, and their impact on decision-making. It’s an ideal double major with management, international business or design. It will challenge you to develop critical thinking and the ability to use data to make strategic and tactical decisions. You explore the psychology and behaviour of consumers, businesses and organisations. You become immersed in an active learning environment, working on marketing, advertising, retailing and sales projects that showcase your skills. Through the project work you can specialise in the area that interests you most.

The outcomes for graduates of this major are outlined in the Graduate Profile.

QS Business Top 300 Ranking 2017

Structure and content

Part One

This year introduces you to fundamental concepts in business disciplines and the main role of business. You complete five core papers:

  • Business in Context (30 points)
  • Management and Organisation (15 points)
  • Accounting for Decision Making (15 points)
  • Quantitative Methods for Business (15 points)
  • Economic Principles I (15 points)

In addition to the 5 core papers, in order to major in Market Insights you must complete the elective paper Marketing, Advertising, Retailing, Sales: Positioning in an Omni Environment (15 points) and  you choose 1 elective paper from the list below, or from elsewhere in the university:

  • Introduction to Finance (15 points)
  • Economics Principles 2 (15 points)
  • Business Information Systems (15 points)
  • Design for Business (15 points)
  • Leadership for Sustainable Enterprise (15 points)
  • Introduction to Entrepreneurship and Innovation (15 points)

Part Two

Over the next two years you explore the tools and concepts required for gaining market insights, followed by the immersive experience where you directly apply these skills to make successful decisions within marketing, advertising, retailing and sales.

Part Three

Workplace experience (Co-operative Education) is the final part of your degree and takes a full semester. This is a supervised work placement related to your major(s), for an organisation of your choice in New Zealand or overseas. You apply what you’ve learnt in a real-world business, not-for-profit organisation, entrepreneurial venture or through an applied project, which is a supervised research project.

Recent placements included:

  • Colenso BBDO
  • Contagion
  • Cook Islands Tourism Group
  • Courier Post
  • DDB
  • Farmers
  • Noel Leeming
  • NZ Breast Cancer Foundation
  • Ogilvy
  • Radio Networks
  • TVNZ
  • Vodafone NZ

Market Insights: Marketing, Advertising, Retailing, Sales major papers

Level Five: 

Marketing, Advertising, Retailing, Sales: Positioning in an Omni Environment

Level Six:

Data, Information & Knowledge
Understanding the Environment
Communications in MARS

Level Seven: 

Attitudes, Cognition & Behaviour I
Segments and Markets
Strategies and Tactics
Attitudes, Cognition & Behaviour II
Trends and Innovations
International Omnichannel Study Tour

The study tour to an overseas location is your chance to explore marketing, advertising, retailing and sales in a different and international marketplace. Places in this study tour are limited and are subject to additional fees.

Related programmes 

Please visit our AUT Postgraduate Business Qualifications page to view our range of postgraduate programmes.

Career opportunities 

  • Market insights analyst
  • Customer experience and insights researcher
  • Sales account manager
  • Advertising agency planner
  • Brand manager
  • Marketing co-ordinator
  • Business development manager
  • Product buyer
  • Shopping centre manager
  • Customer relationship manager
  • Omni-channel communications manager 

Graduates and students of Business

Please visit our AUT Postgraduate Business Qualifications page to view our range of postgraduate programmes. - See more at: http://www.aut.ac.nz/study-at-aut/study-areas/business/qualifications/undergraduate/bachelor-of-business-phase-two-accounting#sthash.OvCsSuae.dpuf
Please visit our AUT Postgraduate Business Qualifications page to view our range of postgraduate programmes. - See more at: http://www.aut.ac.nz/study-at-aut/study-areas/business/qualifications/undergraduate/bachelor-of-business-phase-two-accounting#sthash.OvCsSuae.dpuf

Last updated: 09-Jun-2017 9.52am

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.