Bachelor of Business - Entrepreneurship and Innovation major

QS Business Top 300 Ranking 2017

Entrepreneurship and innovation focuses on creating new products, services, technologies, and businesses. It’s about economic development and generating wealth for investors. It’s also about developing businesses to address social problems and environmental issues. The Entrepreneurship and Innovation major prepares you to be an agent for change in the business sector or in wider society.

You learn proven methods that stimulate innovation and creativity, and explore how to set up business systems to support novel ideas and products. You can combine this major with any other major, and use your skills to inspire innovation in a wide range of roles in businesses, social ventures, non-government organisations, and not-for-profit organisations.

The outcomes for graduates of this major are outlined in the Graduate Profile.

More information about the Bachelor of Business 

Structure and Content

Part 1

Papers in Part 1 provide you with an introduction to the roles of business and fundamental concepts in business disciplines. You complete 5 core papers in part 1 which are:

  • Business in Context (30 points)
  • Management and Organisation (15 points)
  • Accounting for Decision Making (15 points)
  • Quantitative Methods for Business (15 points)
  • Economic Principles I (15 points)

In addition to the 5 core papers, to major in entrepreneurship and innovation you need to complete the paper Introduction to Entrepreneurship and Innovation (15 points) and choose 1 elective paper from the list below, or from elsewhere in the university:

  • Economic Principles 2 (15 points)
  • Introduction to Finance (15 points)
  • Marketing, Advertising, Retailing, Sales: Positioning in an Omni Environment (15 points)
  • Business Information Systems (15 points)
  • Design for Business (15 points)
  • Leadership for Sustainable Enterprise (15 points)

Part 2

Over the next two years, you explore how to create new product and service ideas, and design innovative business models for new ventures. You find out how to manage a start-up enterprise and apply entrepreneurial ideas to specialty areas like tourism, hospitality, and event management.

Compulsory papers:

You also choose 2 papers from the following list:


Part 3
Workplace experience (Co-operative Education) is the final part of your degree and takes a full semester. This is a supervised work placement related to your major(s), for an organisation of your choice in New Zealand or overseas. You apply what you’ve learnt in a real-world business, not-for-profit organisation, entrepreneurial venture or through an applied project, which is a supervised research project.

Related programmes

Please visit our AUT Postgraduate Business Qualifications page to view our range of postgraduate programmes.

Career opportunities

  • Corporate innovation manager
  • Organisational change specialist
  • Environmental or social entrepreneur
  • Consultant for venture capital firm
  • Innovation consultant

Graduates and students of business

Last updated: 18-Sep-2017 1.58pm

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.