AUT - Business Postgraduate Study
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Business Postgraduate Study
Sport and Recreation Management
New Zealand is a nation that values sport and recreation. Sport and Recreation has strong links to the health, tourism, advertising and media sectors. For postgraduate students, sport and recreation is best conceptualised as a multidisciplinary field within which the specialisations of management, marketing and economics amongst others are utilised to explore similarities and differences between sport and recreation and other industries.
RESEARCH
Sport and recreation management research at AUT seeks to help sport organisations and their stakeholders add value to each others’ activities. This includes working with event management companies and sport organisations to understand their markets, design strategy and create appropriate governance systems for the sector. Our research is underpinned by mainstream management and marketing theory but seeks to identify anomalies or inconsistencies where mainstream models may struggle to explain facets fully for the sport and recreation sector.
Examples of student research include:
- Alliances between National Sport Organisations and Professional Sport Franchises
- Board Performance of Non-profit Organisations
- Interorganisational relationships between a National Sports Organisation, Confederation and International Federation
Postgraduate papers include*:
- Advanced Sport Development
- Advanced Sport and Recreation Management
* Plus other Management and Marketing papers
ACADEMIC STAFF RESEARCH INTERESTS
The Business School has a large number of professorial staff, including leading scholars who are recognised internationally and nationally. Our academic staff are enthusiastic researchers and teachers with backgrounds in academia and professional practice and our courses have an emphasis on ‘real’ research that is relevant to the business community.
Further information and a full listing of sport and recreation staff at AUT University
POSTGRADUATE PAPERS*
These papers are offered in the following postgraduate qualifications – BBus (Hons), PgDipBus, PgCertBus, MPBS and MBus.
469010 Advanced Sport Development
469015 Advanced Sport and Recreation Management
* Plus other Management and Marketing papers