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Kate JonesPhD student - Marketing
Integration of research into the classroom experience
“The opportunity to pursue my PhD in marketing at AUT is an exciting addition to my teaching work. I’m lucky to be able to conduct research in the area of marketing to children, a topic that I find fascinating. AUT is providing me with the highest level academic and peer support. The best part of pursuing post-graduate research at AUT is the opportunity we have as researchers to integrate our research work into the classroom experience. This, I believe, helps our students develop as applied marketers and will play a role in enhancing the job prospects for our marketing major graduates.”
Full outline of Kate Jone's research in the Business and Law Research Profile 2010
Last updated: 26 Aug 2010 2:45pm