AUT - Business Postgraduate Study
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Business Postgraduate Study
Marketing
Marketing provides the customer focus that companies and institutions require to keep abreast of their rapidly changing markets. Students studying marketing gain an understanding of marketing theory and its relationship to good business practice. Consumer and business to business markets, profit and not-for-profit, high and low technology and domestic and international marketing all come within our sphere of interest and expertise.
RESEARCH
Research is fundamental to studying marketing at postgraduate level. The Marketing department at AUT is rapidly expanding – we now boast a very strong core of research-active and well-published academics. This research activity allows us to maintain a research-led teaching method, where our teachers weave into their classes not only the seminal research but also the current research they are undertaking.
Alongside this drive to bring students to the cutting edge of current theoretical advances is the determination to link students to the real issues facing industry. We are aware that the ultimate objective of developing marketing theory is to make marketing practitioners more profitable and socially responsible. The Marketing department hosts a regular research seminar series.
Examples of student research include:
- Understanding Value in B2B Buyer-Seller Relationships: Do Matching Expectations Improve Relationship Strength?
- Drivers of Brand Loyalty
- The Assessment of Relationship Value in Service Industries
Postgraduate papers include:
- Advanced Buyer Behaviour
- Challenges in International Marketing Management
- Contemporary Issues in Retailing
- Contemporary Marketing Issues
- Contemporary Theories and Models of Personal Selling
- Theory and Practice in Brand Management
ACADEMIC STAFF RESEARCH INTERESTS
The Business School has a large number of professorial staff, including leading scholars who are recognised internationally and nationally. Our academic staff are enthusiastic researchers and teachers with backgrounds in academia and professional practice and our courses have an emphasis on ‘real’ research that is relevant to the business community.
Further information and a full listing of marketing research staff at the AUT Business School
POSTGRADUATE PAPERS
These papers are offered in the following postgraduate qualifications – BBus (Hons), PgDipBus, PgCertBus, MPBS and MBus.
488001 Advanced Marketing Management
488006 Advanced Buyer Behaviour
489007 Challenges in International Marketing Management
489011 Contemporary Theories and Models of Personal Selling
489012 Relationship Issues in Marketing
489013 Integrated Marketing Communications Management
489014 Contemporary Marketing Issues
489015 Theory and Practice in Brand Management
489016 Contemporary Issues in Retailing
489017 Advanced Services Marketing (new from 2012)
489018 Fashion Retailing and Shopper Behaviour (new from 2012)