If you’re walking past the corner of Wakefield Street and Mayoral Drive, you’ll notice a flashy new window display jazzing up the AUT WY building. The display is the work of five Bachelor of Business students – their project for their final Marketing, Advertising, Retailing, Sales (MARS) paper. The final project gives students the opportunity to work on a MARS-related project from research, planning, design, through to installation/implementation.
Jan Canlas, Gobby Wu, Melody Hui, Haiyi Xie (Herina) and Xihang Xu (Eve) are the Blueprint Studio, the group that worked on the display.
Jan, the team leader, says their inspiration was showcasing the MARS major “in a way that people will get a feel of what it's like to study MARS at AUT and what they would get from it.”
The group set to work, drawing up a couple of ideas based on their knowledge of the major. They also interviewed staff from the MARS department to learn more about its culture and the major, and did some concept testing to get feedback on their initial ideas to find out which ideas to pursue further.
Supporting them though this journey was Scott Best, Head of Creative – Hallenstein Brothers, as their business mentor, and MARS Lecturer Megan Phillips.
Meetings with Scott helped the team improve their ideas, incorporate suggestions to come up with the final concept and turn the concept into a digital design.
The final concept: a photo collage backdrop of MARS projects, research and the department, incorporated within a Mars/space theme.
Hallenstein Brothers’ printing companies, BB Digital and National Signs, donated the decals and window materials.
The project was a great experience for all involved.
“We learned a lot more about the MARS major and the basics of visual merchandising,” said Jan.
“Creating the window display was an opportunity to work hands-on on a project while at the same time contribute to AUT.”
Said Scott, “It was great to work with students who are passionate about retail, and to see the next generation of talent coming up.”
“This is also an excellent learning experience for students since it gives them access to some great contacts in the industry and allows them to understand what is expected in future positions.”
He has glowing feedback for how Blueprint Studio performed.
“The team was very creative and worked really hard to execute the window. It takes years of practice to install a large window skin like the one they installed and they did an amazing job at it. They were working at a real world professional level. I was really impressed.”
Having a business mentor was fantastic said Megan Phillips, “Scott Best has truly helped enhance the students’ learning experience and on behalf of the MARS department and AUT we would like to thank him very much.”
“The students embraced the challenge and worked extremely hard installing the window display over Labour weekend. An outstanding showcase of MARS and our ability to help ‘create new ideas’.”
Watch a time lapse video of the installation:
Last updated: 06-Nov-2017 8.30am
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.