AUT - Our Industry Focus
Our Industry Focus
WHEN VODAFONE, ANZ, NZ POST AND AMP WANTED TO TALK AUT WAS READY TO LISTEN.
Business leaders don’t question the importance of Sales. But they did question why it wasn’t taught in our Universities. Here’s the deal…
At AUT we think we are New Zealand’s fastest growing University for a reason. Because we listen.
We engaged industry leaders and find out what they are looking for from tomorrow’s graduates.
Rule No.1 of Business. Listen. Rule No.1 of Sales. Listen.
As an executive recruiter Mark Porath works with business leaders across New Zealand. He is also passionate about New Zealand’s business future. Mark found like minded visionaries from Vodafone, ANZ, NZ Post and AMP who share his passion for Sales to team up with AUT University. The result is the revolutionary Bachelor of Business Sales Major.
Russell Stanners, CEO, Vodafone New Zealand
“Analyse what staff training New Zealand businesses really invest in. Sales. Every single business is driven from Sales. Without customers, without customer-led thinking, there is no business. It’s that simple. And that was the gap. Finally, one University has stepped up to address that crucial need.”
Greg Campbell, General Manager – Products and Marketing,
ANZ and National Bank
“Why hasn’t Sales been treated like the academic discipline it should have been before now? Maybe it is simply because until now, Universities have not listened to what businesses have truly needed. World-class selling builds world-class businesses. And increasingly, that is what New Zealand is all about.”
Mark Porath, Managing Director, Porath Executive Search
(A Member of IIC Partners)
“Sales is the dynamic end of the business transaction. New Zealanders are renowned for their innovation, but often struggle in the sophisticated selling markets offshore. This degree is all about delivering the thinking to achieve results, ensure companies are positioned to take advantage in local and offshore markets."