

Programme Code: AK1300
Level: 9
Points: 120
Duration: One year full time / Two years part time
Venue: City Campus
Start date: 16July 2012 / 4 March 2013
Application deadline: 22 June 2012 / 1 December 2012
AUT encourages early application. There are limited places available. Late applications will be accepted if the programme is not full. Applicants will normally be selected on the basis of their level of academic achievement and may be required to attend a selection interview.
MAM requires an honours degree or a postgraduate diploma in a relevant discipline with applicants able to demonstrate communication skills and professional commitment.
Special entry may be considered for applicants with an undergraduate degree plus evidence of appropriate professional or work experience.
The programme covers aspects such as:
MAM is built around core papers with additional electives offering weekly classes, practical projects such as fieldwork or case studies, occasional weekend seminars, formal assignments and guest speakers.
You will immerse yourself in contemporary theoretical readings, practise critical thinking, and be involved in external professional practice.
This programme would ideally suit you if you have a creative practice background or cultural industry experience.
Papers - 120 points in total
CORE PAPERS
119300 The Contemporary Creative Organisation (30)
119301 The Nature of the Cultural and Creative Industries (30)
119302 Practical Project or Internship (30)
SELECT TWO (30 points):
119204 Design Systems and Business (15)*
119205 Merchandising and Branding Strategy (15)
119206 Strategic Innovation (15)*
119303 Leadership in Creative Organisations (15)
119304 Marketing the Creative Organisation* (15)
119305 Entrepreneurship in the Cultural and Creative Industries (15)
119306 Curatorial Strategy (30)
119308 Special Topic A (15)
149112 New Media and Society (15)
149122 Critiquing Creative Organisations (15)
149128 The Creative Industries, Culture and the Marketplace (15)
Enrolment in papers is subject to meeting all requirements and availability of papers.
Please contact the Programme Administrator, Champa De for programme information and availability of papers.
*Paper not open for enrolment in 2012