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Sweden In Ten Visions

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Designer Hjördis Agústsdóttír Designer Hjördis Agústsdóttír Designer Hjördis Agústsdóttír

 

SWEDEN IN TEN VISIONS - Can Design Reveal the Essence of a Nation?
Opening on Saturday 18 October 2008 from 5pm to 9pm
October 18 - 24, 2008
Gallery Three


Sweden in Ten Visions was originally developed by curator Ingrid Giertz-Mårtenson for a major festival of Swedish culture in Rome in 2003. The intention was to balance the showcased objects rooted in the past, with a selection of forward-thinking garments from the present day.


”I identified nine phenomena, each one a unique concept that employs design and text to illustrate the elements that characterise life and values in Sweden today,” said Giertz-Mårtenson. “These are our Nature and our Water, our intense seasons with the long Winter Darkness, the longed-for Summer Light and the sparkling Northern Lights; our social model with elements of Equality and Care and our fascination with technology which results in both Innovation and Function.”


To translate these concepts, she worked with artist and avant-garde fashion designer Hjördis Agústsdóttír. “Hjördis crafts visions in fabric as one would render shapes on a canvas. Her canvas is the human body, and with the help of colours and fabrics, details and patterns she expresses strong emotions and creates powerful visual experiences.”


Giertz-Märtenson and Agústsdóttír added another piece later, to express the very Swedish concept of Lagom which, roughly translated, means ”just so.”


”Sweden in Ten Visions” is not a fashion show, nor is it an exhibition of clothes,” insists Giertz-Märtenson. ”Instead, it poses a series of open-ended questions to prompt discussion about how much of ourselves we express by using what we choose to frame our bodies with.”
Last updated: 19 Mar 2009 10:09am

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