AUT - Everyday
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Everyday
Campbell Hooper-Johnson,
David Bennewith,
Kelvin Soh,
Simon Oosterdijk,
Warren Olds
Curated by Kelvin Soh
November 9 - 17, 2006
Gallery Two
The practice of graphic design is widely perceived as an activity which exists solely in an economic reality, usually in response to a commission or client. It is sometimes referred to as 'visual communication' and involves a strategic mediation of information or content for a given audience, intervening in the way the information is received and perceived – a kind of visual 'editorship'.
However, the tools of technology and the present conditions of culture encourages an elasticity of practice that transcends the role of pure service provision to include activities which cross multiple disciplines and projects which embody 'authorship' by the making of content or the framing of design itself as content. Often described as 'self-initiated projects', this blurring of the antithetical relationship between 'free' and 'applied' arts provides visibility to new hybridised territories which has inspired the use of terms such as 'Graphic Authorship’, 'Transversality’ or the notion of 'designer as producer' as attempts to delineate this ambiguity. This pluralistic mode of practice can be aligned historically with the notion of 'Gesamtwerk' or 'total work' as modelled by practitioners such as Charles and Ray Eames, Saul Bass, Lazlo Moholy-Nagy and Tibor Kalman, and resists the narrowing of experience via single-minded professionalism.
EVERYDAY features the work of 5 graphic designers who, in choosing to work as small independent entities, are able to embrace fluidity, plurality and experimentation as pillars of their practice. Reflected in the diversity of their output, their activities range from traditional print design to film or moving image direction, sound design, object making, event curating, teaching and even art production. EVERYDAY is an attempt to pose a reflexive question about the nature of contemporary design practice in New Zealand by showcasing 'self-initiated' or 'self-authored' projects made specifically for an exhibition context and proposes a wholistic view of design practice that is mobilised to address the pluriformity of contemporary culture and the flux of everyday life.
Kelvin Soh
The Wilderness
2006
