Industrial Design major - Bachelor of Design

Hayden Jack - Sideline

AD16 Festival: Student work

Product design student Haydn Jack’s Sideline design showcased at this year's AD16 festival is an IP Camera Live Streaming System designed to enable easy broadcasting of amateur and niche sporting events where audience numbers do not justify mainstream broadcasting.

The development of Sideline represents an organic collaboration with innovative NZ companies (Blender Group, Spalk, RailBlaza) to remove the technical knowledge and infrastructure barriers currently preventing sport clubs from streaming their events online. Sideline’s aim is to help rejuvenate grass root level and niche sport participation, performance analysis and funding. You can follow Haydn's progress here

Industrial design is an exciting and rapidly evolving profession. At AUT, a great product is defined as the end result of a design process that explores, challenges and responds creatively to an identified problem. Products can be tangible, three-dimensional manufactured objects like consumer products, furniture, packaging, medical and sports equipment or they can be product interfaces and product-related systems and services. Many products are solutions to real-world problems.

AUT industrial design graduates are award-winning and well-prepared for a changing future. Ethical practices, along with environmental and social responsibility underpin all aspects of this major. You work in open plan design studios and individual student work areas with wireless networking, and have access to worldclass laboratories and workshops. The Product Design major in the Bachelor of Design (BDes) will enable you to develop key skills in research, analysis, critical and creative thinking, design thinking, ideation, prototyping and communication.

Key features

More information about the Bachelor of Design

See what our students and staff do and find out about all related news, events and activities. Read our blog

Career opportunities

  • Product and industrial designer
  • Computer aided designer
  • Research designer
  • Furniture designer
  • Ergonomic medical equipment, sport or performance wear designer
  • Packaging designer
  • Service and experience designer
  • Technology teacher (Secondary School)*
*Upon completion of the Graduate Diploma in Secondary Teaching (1 additional year of full time study).

Entry requirements

  • University Entrance
  • Portfolio of art work
  • An interview may be required
  • Applicants for whom English or Māori is not their first language must provide proof of their English proficiency. IELTS (academic), completed within the last two years is the preferred test for entry. Minimum IELTS (academic) requirements are as follows: 6.5 overall with all bands 6 or higher


All papers are delivered over one semester and are worth 15, 30 or 45 points. You will need to complete 120 points each year and 360 points for the entire degree. In each year you will study and complete core compulsory papers within your major and selected minor.

See list of minors

Year 1

You're introduced to the design process and design thinking, and learn fundamental design skills, theories, methods and processes through a range of projects. 

Year 1 papers
Level 5:
PRDD501 Industrial Design Studio I (30 points)
PRDD502 Industrial Design Studio II (30 points)
PRDD503 Industrial Design Context I (15 points)
PRDD504 Industrial Design Technology I (15 points)
PRDD505 Industrial Design Drawing and Communication (15 points)
In addition you will study one paper at level 5 from the minor that you have selected.

Year 2

You undertake more sophisticated creative product design projects. You become familiar with computer aided design (CAD), production technology and theory. Core papers include Product Design Studio III and IV, Product Design Technology II, and 3D Digital Modelling I. You also complete two papers from your chosen minor. 

Year 2 papers
Level 6:
PRDD601 Industrial Design Studio III (30 points)
PRDD602 Industrial Design Studio IV (30 points)
PRDD603 3D Digital Modelling I (15 points)
PRDD604 Industrial Design Technology II (15 points)
In addition you will study two papers at level 6 from the minor that you have selected.

Year 3

Core papers include Product Design Studio V, Product Design Studio VI, Human Centered Design and Product Design Theory II, as well as the last paper in your chosen minor. 

Year 3 papers
Level 7:
PRDD701 Industrial Design Studio V (30 points)
PRDD702 Industrial Design Studio VI (45 points)
PRDD703 Industrial Design Context II (15 points)
PRDD704 Human Centred Design (15 points)
In addition you will study one paper at level 7 from the minor that you have selected.


Click here for more information about papers.

Additional course information can also be found here.

Enrolment in papers is subject to meeting all prerequisite requirements and availability of enrolment space in each paper.

Please email for programme information.

Videos featuring our students and work

Last updated: 13-Dec-2017 3.43pm

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.