AUT - Marketing, Advertising, Retailing and Sales Department at AUT Business School: an overview

AUT

Marketing, Advertising, Retailing and Sales Department at AUT Business School: an overview

  • Also referred to as, or includes, marketing management, marketing communication, advertising - business focus, retailing, sales
Marketing, Advertising, Retailing and Sales is one of the largest, most popular departments in the AUT Business School. We have:
  • Highly-qualified academic staff
  • A vibrant group of graduate scholars
  • An exciting research culture
We are well-known for our teaching and research in the fields of:
  • Marketing management - consumer, industrial, international, research and strategic marketing
  • Marketing communications - communication strategy, media planning and integrated marketing communications
  • Sales - sales management, professional selling and negotiation skills
  • Retailing - retail management, shopping behaviour and retail design

Head of Department

Andrew-Parsons

Professor Andrew Parsons
Head of Department
Phone: ++64 9 9219999 ext 5040
Email: andrew.parsons@aut.ac.nz

Research interests and associations

The department maintains a strong, research-led teaching tradition, with research published in the world's leading marketing, sales, retail, tourism and advertising journals.

Industry associations

The MARS department has strong partnerships with industry, including:
  • The Communications Agencies Association (CAANZ) through the CAANZ/AUT Communications School
  • Retailing links with leading groups such as Westfield, Smith & Caughey, Pumpkin Patch and DFS Galleria

Degrees and qualifications

Undergraduate

Postgraduate

News, events and conferences

Contact us

Alison Norman
Marketing Department Administrator
Phone: +64 9 921 9999 ext 5474
anorman@aut.ac.nz

New students and general enquiries

Student centre provides information on all programmes at AUT, course counselling, campus tours, study planning and enrolment assistance.

Phone: 0800 AUT UNI (0800 288 864)
Submit an online enquiry

Returning student enquiries

Student centre provides information on applications and admission, fees and invoices, student loans, academic records, general enrolment, graduation, accommodation, activities and events and student services.

Phone: +64 9 921 9779

Last updated: 16 Oct 2013 2:01pm

AUT University, New Zealand | Copyright © | Privacy | Site map | IT support | Website feedback | Student feedback