Advertising Creativity at AUT: an overview

  • Also referred to as, or includes, advertising, copy writing, art direction, creative strategy, communications - advertising creativity
Advertising creativity at AUT covers the areas of:
  • Creative principles and practices
  • Creative strategy
  • Campaigns
  • Copywriting
  • Integrated marketing communication
  • Advertising
  • Art direction
  • Production

Key academic contact

Paul White

Paul White
Programme Leader, Advertising Creativity
Phone: +64 9 921 9999 ext 7743

Industry associations

  • International D&AD University Network
    D&AD (Design & Art Direction), based in the UK, represents the global creative, design and advertising communities and celebrates brilliance in commercial creativity. AUT is the only NZ member of the D&AD International University Network and is recognised by it as one of the world's leading tertiary institutes teaching advertising creativity and design. D&AD supplies us with up to date industry feedback and awards our best work in global competitions.

  • CAANZ (Communication Agencies Association of New Zealand)
    CAANZ (Communication Agencies of New Zealand) is our industry professional body. Their chief executive is a member of the School of Communications advisory board and they offer our students internships and scholarships. CAANZ recognises and endorses AUT as a leading provider of training for ad creativity in NZ.

Degrees and qualifications



News, events and conferences

Contact us

Paul White
Programme Leader, Advertising Creativity
Phone: +64 9 921 9999 ext 7743

New students and general enquiries

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Returning student enquiries

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Last updated: 11-Jun-2015 2.41pm

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.