Job Title

Associate Professor of Marketing

Qualifications

• BA in Communication,  University of Technology, Sydney
• MA in Sociology,  University of New South Wales
• Ph.D in Marketing,  University of New South Wales

Areas of Research Expertise

• Consumer Behaviour
• Marketing Communications
• Brands and branding
• Restrictive consumption and voluntary simplicity

Biography

Dr. Margaret Craig-Lees serves in the Faculty of Business as Associate Professor of Marketing.  She teaches Degree and Postgraduate courses and researches in the area of consumer behaviour and marketing communications at degree and postgraduate and both undergraduate and postgraduate   She is an adjunct Associate Professor in the School of Marketing University of NSW, Sydney and is currently co-supervising research students in the areas of website useage, product placement and branding.

After a decade or so in corporate life Dr. Craig-Lees started her academic career at the University of NSW, and has taught at the University of Wollongong and the University of Technology, Sydney.

She has published papers in journals such as Psychology and Marketing and is the co-author of a Consumer Behaviour text for undergraduate and master’s courses and various business studies texts.  She is the Australasian editor of the Journal of Consumer Behaviour: an international review.  She consults to industry and government on diverse marketing issues and to the legal establishment in a forensic role.

Current research

• Brandcasting - product placement
• Internet communications - Website usage
• Brand management - Managing local brands 

Selected publications

Books:

1. (with R. Coombes and others) Business Studies One, Social Science Press: Sydney,  1989.
2. (with R. Coombes and others) Business Studies Two, Social Science Press: Sydney, 1990.
3. Consumer Behaviour in Australia, Wiley and Sons: Sydney, 1994.
4. Consumer Behaviour in Australia: Instructor's Manual, John Wiley and Sons: Sydney, 1994.

Articles:

1. Craig-Lees, M. (1998), “The brand concept and Australian consumer behaviour texts: a review“, Journal of Product and Brand Management, Vol.7, No.6.
2. Abdul Wahid, N. and Craig-Lees, M. (1999), “Proposed Design of a Student’s Evaluation of an Educational Program”, Educators and Education Journal, Vol. 16, USM.
3. Walker, R. H. and Craig- Lees, M. A. (2000), "Technology enabled service delivery: At risk of compromising the customer- service provider connection?”, in S.T. Cavusgil and R. B. McNaughton (eds.), Advances in international marketing Supplement One, Greenwich Connecticut: JAI Press pps. 305-322.
4. Craig-Lees, M. (2001), “Sense Making: Trojan Horse, Pandora’s box“, Psychology and Marketing, Vol.18, (5), 513-526, May.
5. Walker, R. Craig-Lees, M.  Hecker, R. Kent, H. (2001), “Technology-Enabled Service Delivery: An Investigation of Reasons Affecting Customer Adoption and Rejection“, The International Journal of Service Industry Management, Volume 13, Issue 1.
6. Craig-Lees, M and Hill C. (2002), “Understanding Voluntary Simplifiers“, Psychology and Marketing, Vol. 19 (2) February.

Contact

E-mail:  mcraigle@aut.ac.nz
Phone: +64 9 921 9999 ext: 5800