NEW ZEALAND TOURISM RESEARCH INSTITUTE (NZTRI)
Professor Simon Milne
The NZTRI is a multi-disciplinary and multi-institutional grouping of researchers, graduate students and industry leaders. The NZTRI is based at AUT and has four major objectives:
NZTRI operates within a broad regional, national and global policy context. At the Auckland region level our focus is on assisting those who depend on, or are influenced by, tourism. Our aim is to achieve more sustainable forms of economic development and to highlight the role that tourism can play in enhancing urban quality of life for both visitor and resident alike. At the national level we reflect and respond to broader processes of economic change and need as they relate to tourism. While the national policy context is broad and complex, several key areas of policy provide a backdrop to our work:
Globally, NZTRI responds to the shifting priorities of donor agencies and multi-national organisations. Processes of globalization place immense pressure on localities and regions around the world. One of our major foci is the need to enhance the ability of the 'local' to survive and thrive in this 'global' context.
The Institute is currently involved in externally funded projects that focus on gaining knowledge about visitors to use in strategic planning and designing tools which communities and businesses can use themselves.
Visit the New Zealand Tourism Research Institute website.