21 November 2013
Smartphones, iPads, gaming consoles and other wireless devices are a part of everyday life for New Zealanders. This is just one of the findings from the latest World Internet Project survey in New Zealand that were released on 21 November, 2013.
Other interesting information to emerge from the study such as the fact that younger people are prioritizing the internet as a source of entertainment, while older New Zealanders are more likely to regard it primarily as a source of information can be found in the WIPNZ 2013 report available below.
WIPNZ ran its first survey in 2007, and it has continued biennially since then. Reports from past WIP surveys and the last international report comparing WIP member countries can be found on the WIPNZ Publications page on this website.
The WIP survey covers a range of topics answering key questions about the role the internet plays in our lives and what users are doing online. For example, what proportion of internet usage relates to seeking out information, entertainment, communicating with others, purchasing items, or other work or leisure-related activities. Survey questions also delve into the attitudes and activities of non-users of the internet.
WIPNZ, in conjunction with the international project, aims to provide information and insight that can assist in community development, and in policy decision-making. Numerous companies, government departments, individuals and organisations have also found the data to be extremely useful.
The WIPNZ is conducted through the Institute of Culture, Discourse and Communication at AUT University and is funded by the National Library at the Department of Internal Affairs and by Internet NZ. Additional support for the online component of the survey in 2013 has been provided by Buzz Channel.
This 2013 survey has a different sample structure than previous years in order to include New Zealanders without a landline. The questionnaire has also undergone substantial updating to keep pace with changing digital technologies. For these reasons, the present report focuses solely on the findings for 2013, and longitudinal analyses will be presented in a subsequent report next year.