Dr Jay Wood

Dr Jay Wood.

Senior Lecturer in Psychology

Phone: +64 9 921 9999 ext 8506

Email: jay.wood@aut.ac.nz

Physical Address:

Level 14, AUT Tower, corner of Wakefield and Rutland Streets, Auckland Central.



Links to relevant web pages:

Qualifications:

  • BA Honours (High Honours in Psychology), University of Regina (Canada)
  • MA Psychology, Queen's University (Canada)
  • PhD Psychology, Queen's University (Canada)

Memberships and Affiliations:

Teaching Areas:

  • Social and cognitive psychology
  • Research methods
  • Co-op supervision

Research Areas:

  • Attitudes and attitude measurement
  • Persuasive communication
  • Social influence
  • Social cognition

Research Summary:

Broadly speaking, I am interested in attitude change, persuasive communication, and social influence.


Many of my current research activities involve investigating the impact of attitude strength on persuasion processes.


For example, while some attitudes, opinions, and beliefs are weak and malleable, others are much more deeply entrenched and are more difficult to change.


Understanding the properties that differentiate these weak and strong attitudes, the various conditions that determine an attitude’s strength, and the behavioural consequences of these processes form the core theme of my research program.


More recently I have become interested in how characteristics of persuasive messages (e.g., narratives vs. rhetorical arguments) and cognitive biases affect attitudinal processes. I am also excited to explore the utility of basic attitude and persuasion research in more applied settings (e.g., medical interventions, public service campaigns) and to forge connections with other, related disciplines.

Publications:

Publications:

  • Wood, J. K., & Fabrigar, L. R. (2012). Attitudes. In Oxford Bibliographies Online: Psychology. Ed. Dana S. Dunn. New York, NY: Oxford University Press.
  • Wood, J. K. & Fabrigar, L. R. (2007). Likert Scaling. In N. J. Salkind (Ed.), Encyclopedia of Measurement and Statistics (Vol. 2, pp. 536-540). Newbury Park, CA: Sage Publications.

Conference Proceedings:

  • States, A. C., & Wood, J. K. (March, 2012). Attitude inoculation via the peripheral route. Poster presented at the Third Annual Psychology Research Day, Memorial University of Newfoundland, St. John’s, NL, Canada.
  • Carey, B., & Wood, J. K. (March, 2012). Cultural differences and susceptibility to advertising strategy. Poster presented at the Third Annual Psychology Research Day, Memorial University of Newfoundland, St. John’s, NL, Canada.
  • Wood, J. K., Fabrigar, L. R., Maxwell, J. A., Hewitt, L. D., & Wegener, D. T. (January, 2012). Minority report: Cognitive elaboration moderates minority influence in groups. Poster presented at the annual meeting of the Society for Personality and Social Psychology, San Diego, CA.
  • Wood, J. K., Fabrigar, L. R., Smith, S. M., & Wegener, D. T.  (January, 2011). Deconstructing attitude strength: Understanding the subjective beliefs related to attitudes. Poster presented at the annual meeting of the Society for Personality and Social Psychology, San Antonio, TX.
  • Wood, J. K., Smith, S. M., Fabrigar, L. R., & Fitzsimmons, M. G. (2010, January). The structure and origins of attitude-strength related beliefs. Poster presented at the annual meeting of the Society for Personality and Social Psychology, Las Vegas, NV.
  • Smith, S. M., Fabrigar, L. R., Wood, J. K., & Fitzsimmons, M. G. (2009, August). Assessing the factor structure of attitude strength-related beliefs. Poster presented at the annual meeting of the American Psychological Association, Toronto, Ontario, Canada.
  • Wood, J. K., Fabrigar, L. R., Hewitt, L. D., & Wegener, D. T. (2009, February). The influence of numerical minorities and majorities in group persuasion contexts. Poster presented at the annual meeting of the Society for Personality and Social Psychology, Tampa, FL.
  • Smith, S. M., Wood, J.K., Fabrigar, L. R., Petty, R. E., & Crites, S. L. Jr. (2009, February). Exploring the roles of complexity, relevance, and consistency in attitude-behavior consistency. Poster presented at the annual meeting of the Society for Personality and Social Psychology, Tampa, FL.
  • Wood, J. K., Fabrigar, L. R., Petty, R. E., Smith, S. M., & Crites, S. L. Jr. (2008, February).  The effects of knowledge on attitude-behavior consistency: Examining the roles of complexity, relevance, and consistency. Poster presented at the annual meeting of the Society for Personality and Social Psychology, Albuquerque, NM.
  • Wood, J. K., Fabrigar, L. R., Petty, R. E., Smith, S. M., & Crites, S. L. Jr. (2007, January). The role of relevance, complexity, and consistency of attitude dimensions on attitude-behaviour consistency. Poster presented at the annual meeting of the Society for Personality and Social Psychology, Memphis, TN.
  • Wood, J. K., Fabrigar, L. R., Hewett, L. D., & Wegener, D. T. (2006, May). The effects of attitude strength on minority influence in groups. Paper presented at the annual meeting of the Midwestern Psychological Association, Chicago.
  • Wood, J. K. & Sharpe, D. (2004, June). Perceptions of social power and attitudes toward gender in the workplace. Poster presented at the annual meeting of the Canadian Psychological Association, St. John’s, Newfoundland, Canada.

Last updated: 01-Jun-2017 1.47pm

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.