AUT - Helene Wilkinson

Helene Wilkinson

Senior Lecturer

Phone: 921 9999 ext 5912

Email: hwilkins@aut.ac.nz

Qualifications:

• MCom Marketing & International Business
• Diploma in Marketing
• Diploma in Business
• National Certificate in Business

Biography:

• Top Teacher Business Faculty (2011)
• Top Teacher Department of MARS (Marketing, Advertising, Retailing & Sales) (2011)
  
• Academic Mentor with SIFE AUT – 2004-2010; New Zealand representatives 2005, 2007, 2008, 2009, 2010
•  Vice Chancellors Award – (Auckland University of Technology), 2005
• Nominee for National Tertiary Teaching Award (NZ) 2004
• Distinguished Teaching Award – (Auckland University of Technology), 2003

Teaching Areas:

Expertise in Degree and Postgraduate Teaching

• Retailing - shopper environment and behaviour, retail research, store management, co-operative education
• Marketing - marketing research, co-operative education
• Entrepreneurship (SIFE)

Interests in Research Supervision

• Marketing Research
• Shopper and Buyer Behaviour
• Retail Marketing
• Internet Marketing
• Business Development

Research areas:

• Shopper Behaviour
• Satisfaction
• Mystery shopping

Current Research Projects:

My main research areas include shopper behaviour, satisfaction, market monitoring and customer loyalty. Many of these areas are undertaken in a commercial context which ensures the relevancy of topics covered in the papers I teach.

Additionally, in educational research my interests lie in online education and in business planning/entrepreneurship.

I have been invited to and attended local New Zealand conferences and addressed issues of customer loyalty in addition to presenting papers relating to online education at International Conferences.

In addition I am involved in the day to day operation and management of a retail business (cafe), enabling me to draw on relevant and active examples for teaching.

I will be embarking on a PhD in 2012, in the area of special events retailing

Publications:

• Parsons, A., Ballantine, P., Wilkinson, H. (2011) Private Label Merchandise and Country of Origin, Journal of Marketing Management, IN PRESS

• Parsons, A., Wilkinson, H. (2010) Do You Need to Change Your Store Atmospherics?, Conference presentation, presented at ANZMAC Conference, Nov 31-Dec 2, Christchurch, New Zealand

• Wilkinson, H., (2010) Barriers & Solutions to Research: A filmic Ethnography, (DVD), Auckland, New Zealand

• Harris, C., Williamson, D., Rasmussen, E., Wilkinson, H. (2008) Creating Sustainable Employment in Hospitality, Conference presentation, presented at ANZAM Conference, December 1-4, Auckland, New Zealand

• Siok Lin Tan. K., Marshall, R., Capner, H. J.  (2006) A Study of Product Conspicuousness, Self-Congruity and On-Line Purchase Behaviour, Conference presentation, presented at ANZMAC Conference, Dec 1-3, Otago, New Zealand

• Capner, H. J. (2005) Retaining Your Clientele Conference presentation, presented at Marine Transport Association Conference, Napier, July

• Capner, H. J. (2005) Maritime Marketing and the New Found Shift in Retaining Your Clientele,  Conference presentation, presented at Fifth Annual Ports and shipping Forum, Auckland, April

• Capner, H. J. (2004) How Do We Deliver Rounded Business Graduates that Employers Will Want to Employ?, Conference presentation, presented at National Collegiate Inventors and Innovators Alliance Conference, San Jose, March

• Capner, H. J. (2003) Mystery Shopping – a Compelling Case for Strategic Planning, retrievable at yourvantagepoint.com/publish/detail.cfm?item=115&page=%2Fnewsletter%2Fe%2Dnewsletter%2Ecfm

• Capner, H. J. (2002) Managing the ‘E’ in eLearning, Conference presentation, presented at DEANZ Conference, April 10-12, Wellington, New Zealand

• Capner, H. J., &  Parsons, A. (1995) The Suburbanization of Central Place Theory, Conference presentation, presented at 2nd Recent Advances in Retailing and Services Science Conference, July 11-14, Broadbeach Australia

• Parsons, A. &  Capner, H. J. (1995) Market Structure Analysis for Retail Centres, Conference presentation, presented at Marketing Science Conference, July 2-6, Sydney, Australia

• Parsons, A & Capner, H. J. (1995) An Investigation of the Geodemographic Characteristics of a Suburban Retail Environment, Conference presentation, presented at 2nd Recent Advances in Retailing and Services Science Conference, July 11-14, Broadbeach Australia