Associate Professor Simon Mowatt

Associate Professor

Phone: +64 9 921 9999 - ext: 5424



  • PhD (International Management)
  • PCGHE (Higher Education)
  • CLTHE (Higher Education)
  • BA (hons)


Simon's principal research interest focuses on international business networks and alliances within a historical framework. In particular this research has examined industries that have been transformed by changes in organisation and technology, such as the grocery industry and the publishing industry. Simon is the Head of Department for International Business and also coordinator of the Business and Labour History Group within the New Zealand Work Research Institute. Simon is President of the Academic Association of Historians in Australian and New Zealand Business Schools (AAHANZBS) and chair of the 2015 conference. His research has gained support both from industry, major research funding bodies such as the Leverhulme Trust, the Economic and Social Research Council (UK), and government, such as from the Generalitat de Catalunya (Batista i Roca scholarship). Simon has been teaching in business schools at graduate and postgraduate level since 1994 and currently teaches on a range of papers across the PhD, MBus, MBA and BBus programmes, and also delivers executive development programmes for major organizations internationally.

Previously Simon has worked at the Centre for International Business Studies (CiBS), London South Bank University (UK), Loughborough University (UK) and the Universitat Pompeu Fabra (Spain) as a visitor and as Visiting Fellow to the Centre for International Business History at the University of Reading (UK). Currently he is Research Associate to CiBS and the Centre for Institutional and Organisation Studies, University of Newcastle, Australia.






Teaching Areas:

Expertise in Degree and Postgraduate Teaching

  • International business
  • Business history
  • Business strategy, technology and innovation
  • Project management


Interests in Research Supervision

  • Business networks
  • International business strategy and implementation
  • Business history

Research Areas:

Areas of Research Expertise and Interest
  • Business strategy and International business strategy
  • Innovation management
  • Strategy and innovation management implementation through project management
  • Business history

Current Research Projects:

  • Strategy and innovation within a business history framework
  • Organisation, technology and industrial change
  • Teaching, learning and technology
  • Consumer-driven innovation


Research Monographs
Reviews for Revolutions from Grub Street can be read by following the above link and clicking ‘reviews.’

Peer-Reviewed Journal Articles:
  • (with Anca Yallop) (In press) “Codes of Ethics Use by Marketing Researchers and Effects on Ethical Behaviour,” International Journal of Market Research
  • (with Jeremy Morrow) (2015) “The implementation of authentic sustainable strategies: i-SITE middle managers, employees, and the delivery of 100% Pure New Zealand”, Journal of Business Strategy and the Environment, 24:656–666
  • (with Anca Yallop) (2014) “Ethical Issues in Business Relationships between New Zealand Marketing Research Practitioners and Clients”, New Zealand Journal of Applied Business Research, 12(1): 35 - 48
  • (with Kamrul Ahsan and Norbert Mass) (2014), "Factors Influencing Public Sector Employees Intention to Work on Projects", International Journal of Project Organisation and Management, 6(4): 336-357
  • (with Howard Cox) (2014) “Monopoly, Power, and Politics in Fleet Street: The Controversial Birth of IPC Magazines 1958-1963,” Business and Economic History, Volume 12, pp. 1-12, ISSN 1941-7349
  • (with Howard Cox) (2012), “Vogue in Britain: Authenticity and the Creation of Competitive Advantage in the UK Magazine Industry”, Business History, 54(1), pp. 67-87.
  • (with Howard Cox) (2009) “Creating Images of Fashion: Consumer Magazines and American Competition in Britain, 1910-1940”, Business and Economic History, Volume 7, pp. 1-12, ISSN 1941-7349
  • (with Howard Cox) (2008), “Technological Change and Forms of Innovation in Consumer Magazine Publishing: a UK-based Study“, Technology Analysis & Strategic Management, Volume 20, Number 2, pp. 503-520.
  • (2006), “New Perspectives on the Supply-Chain and Consumer-Driven Innovation“, International Journal of Services Technology Management, Volume 7, Number 5-6, pp515-534.
  • (with Howard Cox and Stuart Young) (2005), “Innovation and Organisation in the UK Magazine Print Publishing Industry: A Survey”, Global Business and Economics Review, Volume 7, Number 1, pp.111-127.
  • (with Howard Cox) (2004), “Consumer-Driven Innovation Networks and E-Business Management Systems”, Qualitative Market Research: An International Journal, Volume 7, Number 1, pp. 9-20.
  • (with Howard Cox and Martha Prevezer) (2003), “New Product Development within a Network Setting: The Case of the Chilled Ready-Meals Industry in the UK”, Industry and Innovation, Volume 10, Number 2, pp. 197-217.
  • (with Howard Cox and Martha Prevezer) (2002), "The Firm in the Information Age: Organizational Responses to Technological Change in the Processed Foods Sector", Industrial and Corporate Change, Volume 11, Number 1, pp.135-158.
  • (with Howard Cox and Martha Prevezer) (1999) "The Management of Subcontracted Networks as an Alternative to Internalisation: the Shift from the Standardised to the Specialised in Frozen and Chilled Foods," Global Business and Economics Review, Volume 1, Number 2, pp. 119-138.
Chapters in Research-based Books:

  • (with Howard Cox and Martha Prevezer), (2008) “New Product Development within a Network Setting: The Case of the Chilled Ready-Meals Industry in the UK”, Chapter 7 in: The Economics of Networks, International Library of Critical Writings in Economics series, Mark Casson and Marina Giusta (eds.), Edward Elgar: Cheltenham pp. 100-120.
  • (2006), “Collaboration for Innovation in Consumer-Driven Supply-Chains“, Boyce, G and Ville, S (eds), How Organisations Connect: Investing in Communication, Melbourne University Press: Melbourne.
  • (2004), “Impacts of the Digital Economy: The Shift to Consumer-Driven Competition and Life-Span Products in Magazine Publishing and Food Retailing”, Chapter 7 in Harbhajan Kehal and Varinder Singh (eds), Digital Economy: Impacts, Influences and Challenges, Idea Group Publishing: Penn, pp. 136-153.
  • (with Howard Cox, Merlin Stone, Martha Prevezer and Mark Cerasale) (2004), “Transformation in Food Retailing”, chapter 2 in Business Solutions on Demand, Kogan Page: London pp. 22-38.
  • (with Howard Cox) (2004) “Consumer-Driven Innovation Networks and E-Business Management Systems”, journal paper reprinted as chapter 1 in E-Business, e-Book published by Emerald Group Publishing Ltd.
Professional Reports and Trade Press:
  • Simon Mowatt (2007) "Welcome to the club: the hidden importance of trade journals", Grocer’s Review, May, pp. 22-24.
  • Simon Mowatt (2004), “The Changing Grocery Landscape: Supermarkets, Suppliers and Power”, Grocer’s Review, November 2004, pp. 58-59.
  • (with Howard Cox) (2003) “Getting to the point of sale”, Grocer’s Review, August 2003, p.43.


  • Vice Chancellors Academic Teaching Excellence Award 2014
  • Faculty Teaching Excellence Award 2014
  • IBM best paper prize at the 2002 e-Business Conference (University of Birmingham, UK)

Last updated: 06-Jun-2016 2.30pm

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.