Dr James Prescott
Senior Lecturer in Accounting & Programme Leader Accounting
Phone: +64 9 921 9999 – ext 5786
- M.Com (Hons) in Economics, University of Auckland
- B.Com in Accounting & Economics, University of Auckland
- Certificate in Tertiary Teaching, AUT
- COP Research Methods, AUT
James Prescott is a senior lecturer in accounting and programme leader for the accounting component of the Bachelor of Business degree. Since joining AUT in 2000, he has lectured in Financial Management, Advanced Business Finance and Investment Analysis in the Bachelors Degree and International Risk Management, Corporate Finance and Investment Analysis and Management at the postgraduate level. His research interests are in SMEs and Micro-enterprise business formation and sustainability. His present research is towards a PhD where he is specifically investigating business sustainability among pacific island owned and/or operated businesses in New Zealand.
Prior to joining the university, he worked in both the private and public sector as a management accounting, senior financial accountant and financial manager. He has and currently serves on a number of community and government ministerial boards and is a director on a number of small companies. He had been a long serving member on many trusts including the Pacific Business Trust and health boards with which he has continues with his research and contact.
Having served on so many boards and trusts, James has extensive networks with the pacific island community across a number of sectors including, education, health broadcasting and commerce.
Mr Prescott is a Tongan born researcher and is fluent in both Tongan and English. His present research interest is a product of his commitment to advancing pacific island development in commerce, education, health and politics.
Expertise in Degree and Postgraduate Teaching
- Financial Management and Business Finance
- Foreign Exchange Risk Management
- Corporate Finance & Investments
Interests in Research Supervision
- SME and Micro-enterprise formation and sustainability
- Pacific Island business research
- Minority business research
- Small to Medium Size Enterprises
- Pacific Island Business formation and Sustainability
Current Research Projects:
- Pacific Island business sustainability in New Zealand (PhD research topic)
- Financial alternatives for micro-enterprises
Prescott J (2007) “Interview Experiences with Pacific Island Research Participants” Inaugural Critiquing Pasifika Education in the Universities Conference AUT Auckland April 2007
Prescott J (2007) “Using Talanoa in Pacific Business Research” APIRA Conference July 2007 Auckland.
Prescott J (2007) “Incorporating the tradition of Talanoa’ in Pacific Accounting Research”, 5th Accounting History Conference August 9-12 Banff Canada.
Prescott J (2007) “Pacific Research Methods - Talanoa” Video conference presentation (BRICS) to Pacific Island researchers from; Victoria, Canterbury, Massey, University of Auckland and Waikato on Pacific Research methodology. September 2007.
Prescott J. (2007) “Embeddedness in Pacific Island Business Research – A Study of Tongan Small Business in New Zealand” ARA 2007 Auckland
Hooper K, Prescott J (2006) “Funding Progress: Colonial Hypocrisy 1885 – 1911” AFAANZ Conference July 2006
Prescott J (2006) “Interview Experiences with Pacific Island Research Participants” ARA Conference December 2006 Auckland.
Prescott J (2005) "Approaches to Researching Pacific Island Businesses in New Zealand" 2nd Post Graduate Student SME Research Forum Wellington.
Prescott J (2005) "Approaches to Researching Ethnic Minority Businesses in New Zealand" Indigenous Knowledges Conference 2005 June 22-25 Wellington.
Prescott J (2005) “Using Case Studies in Pacific Island Research” ARA Conference in Auckland MIT 2005