Professor Andrew Parsons

Staff Profile Image of Assoc. Prof. Andrew Parsons

Professor of Retailing and Head of Department

Phone: ++64 9 9219999 ext 5040


Postal Address:

Faculty of Business & Law

Auckland University of Technology

Private Bag 92006

Auckland 1142, New Zealand


Doctor of Philosophy in Marketing, 2004, The University of Auckland

Master of Commerce (Hons) in Management, 1988, The University of Auckland

Memberships and Affiliations:

Member of the Academy of Marketing (UK)

Member of the Australian New Zealand Marketing Academy

Member of the Society for Consumer Psychology

Teaching Areas:

Retailing - Shopper Behaviour, Visual Merchandising & Store Design

Research Areas:

Shopper responses to retailer (marketing) stimuli

Research Summary:

Andrew's research interests lie in the broad area of shopping behaviour, with a particular interest in how shoppers respond to marketing and retailing stimuli.


Parsons, A. (2012) Atmosphere in Fashion Stores: Do You Need to Change?, Journal of Fashion Marketing & Management, forthcoming

Parsons, A., & Schumacher, C. (2012) Advertising Regulation and Market Drivers, European Journal of Marketing, forthcoming

Parsons, A., Ballantine, P., & Kennedy, A. (2011) Gift Exchange: Benefits Sought by the Recipient, International Journal of Sociology and Social Policy, forthcoming

Parsons, A., Ballantine, P., & Wilkinson, H. (2011) Private Label Merchandise and Country of Origin, Journal of Marketing Management, forthcoming

Ballantine, P, & Parsons, A. (2011) Regifting: The Gift You Can't Wait to Re-Give, European Advances in Consumer Research, forthcoming

Shergill, G., Rosmala, Y., & Parsons, A. (2010) Young New Zealand Shoppers' Brand Perceptions and Ethnocentricity, International Journal of Retail and Distribution Management, Vol. 38 (8), 613 - 624

Ballantine, P., Jack, R., & Parsons, A. (2010) Atmospheric Cues and Their Effect on Hedonic Retail Experience, International Journal of Retail and Distribution Management, Vol. 38 (8), 641 - 653

Parsons, A. & Thompson, A. (2009) Wine Recommendations: Who Do I Believe?, British Food Journal, Vol. 111 (9), 1003 - 1015

Parsons, A. (2009) Use of Scent in a Naturally Odourless Store, International Journal of Retail and Distribution Management, Vol. 37 (5), 440 - 452

Parsons, A. (2008) The Gifts We Buy Our Children, Young Consumers, Vol 9 (4), 308 - 315

Parsons, A. & Conroy, D. (2006) Sensory Stimuli and E-tailers, Journal of Consumer Behaviour, Vol 5 (Feb), 69 - 81

Parsons, A. & Ballantine, P. (2004) Market Dominance, Promotions and Shopping Mall Group Performance, International Journal of Retail and Distribution Management, Vol. 32 (10), 458 -463

Parsons, A. (2003) Assessing the Effectiveness of Shopping Mall Promotions, International Journal of Retail and Distribution Management, Vol. 31 (2), 74 - 79

Parsons, A. (2002) Brand Choice in Gift-Giving: Recipient Influence, Journal of Product and Brand Management, Vol. 11 (4), 237 - 249

Parsons, A. (2002) Non-Functional Motives for Online Shoppers: Why We Click, Journal of Consumer Marketing, Vol. 19 (5), 380 - 392

Armstrong, S., Brodie, R., & Parsons, A. (2001) Hypotheses in Marketing Science: Literature Review and Publication Audit, Marketing Letters, Vol. 12 (2), 171 - 187

Parsons, A. (2001) The Association Between Daily Weather and Daily Shopping Patterns, Australasian Marketing Journal, Vol. 9 (2), 78 - 84


Australian & New Zealand Academy of Management Best Paper (Marketing) Award, 2008

Distinguished Teaching Award (The University of Auckland), 1996

Recognition of Excellence in Executive Teaching (The University of Auckland), 2004

Last updated: 14-Feb-2014 9.31pm

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.