Student Recruitment Strategy
A coordinated, nationwide student recruitment strategy needs to be developed. Its
aims would be to:
(i) encourage technologically minded young people to embark on studies
leading to a career in professional engineering
(ii) ensure prospective students receive sound advice as to the courses
best suited to their abilities and aspirations
(iii) increase the percentage of the very able students enrolling in
professional engineering degrees
This will be achieved by the development of a “marketing plan” components
of which would include:
- Ensuring that in secondary schools every careers advisor and all Heads
of Technology and Science receive updated information on the number and
type of career opportunities for those with professional engineering education
as well as those expected over the next five years together with the salary
profile information determined by IPENZ surveys
- Development of “a careers expo kit” which includes in a poster and/or
video format role model profiles, descriptions of engineering achievements
and a clear presentation of the various pathways leading to engineering
qualifications. Such a kit would be available to all for use at their
local expos
- Presentations to school careers evenings where engineering students and
recent graduates speak to students and parents
- Ensuring students in Polytechnics and on Industry Training Organisation
programmes are informed about staircasing into professional degree programmes
and career paths
- Providing support to the Neighbourhood Engineers programme