14 May 2012A study, the first of its kind, has proved the right kind of desk, or how a reception area looks and smells, can have an impact on hotel success.
Participants were advised that the study being carried out was about hotel design but would include questions on fang shui says Dr Poulston.
Each property manager was interviewed and afterwards feng shui of the foyer and entrance were evaluated and photographs were taken to assist with further off-site analysis.
Performance indicators favoured by industry such as staff turnover, occupancy and profit were therefore used subjectively she says.
Properties ranged from a large internationally branded five star hotel to two locally branded backpackers’ lodges. Participants were surprisingly knowledgeable about feng shui but none had implemented feng shui remedies to attract good luck says Dr Poulston.
However participants did discuss the benefits they associated with feng shui. Results then, showed strong relationships between feng shui evaluations and each managers’ descriptions of success.
“It is important to note this relationship, which offers designers and managers guidelines for improving the visual impact of their properties,” says Dr Poulston.
She says there was clear evidence of good feng shui associated with feelings of success too.
“This seems to tell us that good feng shui can promote positive thinking. It also seems likely that pleasant surroundings may encourage a positive state of mind, resulting in a more positive reflection on progress and achievement.”
Dr Poulston says hotels with the best feng shui were high quality internationally branded hotels and the properties described as doing the best, also looked the best.
What is next?
Dr Poulston says after the success of this initial study she is already looking at further work, but this time she would like 20 hotels taking part and would use a 50 point system for evaluating feng shui.
In the meantime, any hotel managers wanting an evaluation of the feng shui of their property are welcome to contact Dr Poulston, as she is keen to test her 50 point evaluation.