AUT - Santa’s makeover uncovered
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Santa’s makeover uncovered
19 Nov 2009
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"Viral Santa" students Nick Wilson, Joe Swann, Anthony Brosnan, James Meller-Maddever, Peter McRae |
Last year Whitcoulls donated the iconic Santa to Auckland business group Heart of the City, which decided to give him a makeover. So this year Santa’s face and beckoning finger are under wraps until a big reveal at 1.30pm on November 22.
As part of the campaign Heart of the City approached AUT’s Bachelor of Creative Technology students to make a viral video showing the ‘real story’ behind Santa’s condition. Passers by with blue tooth enabled cellphones will receive a text from Santa directing them to a link for the video.
Five students worked with Heart of the City’s design production company Lemonade on the concept, script and filming of the video.
Last updated: 19 Nov 2009 3:37pm